10 Fun Things to Do in Innsbruck

As one of Austria’s most romantic and enchanting cities, there are many fun things to do in Innsbruck. Famous for its picturesque Old Town, Innsbruck is also popular for its skiing facilities and great Christmas market.

With its majestic alps, cobbled streets, unique architecture, and friendly locals, Innsbruck is a great place to visit. Let us guide you through all that this magical city has to offer. From the Olympic ski jump to stunning cultural attractions, we have rounded up some of our favorite activities that will provide an unforgettable experience in Innsbruck.

Fun Facts About Innsbruck

Firstly though, do you know how the town got its name? Bruck means bridge and Inn is the river that flows through the town so Innsbruck is the bridge over the Inn.

Innsbruck hosted the Winter Olympics twice – in 1964 and 1976.

The city of Innsbruck has a magnificent coat of arms that features a golden bridge, a silver eagle, and two black trumpets on a bright red background. The bridge represents the importance of Innsbruck’s location as a trading crossroads, while the eagle symbolizes the region’s independent spirit and the trumpets serve as a reminder of the city’s love of music.

As the birthplace of the famous composer Franz Xaver Gruber, Innsbruck has a rich musical heritage that can be felt throughout the city. From the many classical music festivals that take place throughout the year to the stunning art nouveau Tyrolean State Theatre, music is an integral part of the city’s cultural fabric.

Fun Things to Do in Innsbruck

Innsbruck is the capital of the Tyrol region and surrounded by the Nordkette mountain range. With 30,000 students and a population of 130,000, this picturesque town is surprisingly vibrant. It’s also a good base from which to explore the countryside as well as other Austrian towns and villages such as Kitzbuhel.

1. Altstadt (Old Town of Innsbruck)

The city center of Innsbruck is fairly compact and can be easily explored on foot. Don’t miss the famous Golden Roof or Goldenes Dachl in Innsbruck Altstadt. This magnificent structure dates from around 1500 AD and was added on to the exiting building by the Emperor Maximilian I.

He wanted to put paid to rumours about the empire’s financial difficulties and this roof certainly looks impressive. The 2,657 tiles fire-gilded copper tiles gleam in the sunshine all these years later.

The Golden Roof Museum is worth visiting if you have time. It tells the tale of the Emperor and his family.

A few minutes away, there’s a wonderful panoramic view over the town and the mountains from the City Tower which dates from 1450. Brace yourself to walk up the 148 steps, although the 31 metre climb isn’t actually that strenuous.

In no time at all you’ll be admiring the views…Head back down and towards the river to get a closer look at these colourful houses.

2. Hofkirche

Hofkirche Court Church is a great surprise. It houses the cenotaph of Emperor Maximilian I, but the real draw are the 28 larger than life figures carved in bronze that line the church nave.

3. Bergisel Olympic Ski Jump

Innsbruck is the only town apart from London to have played host to the Olympic Games three times, in 1964, 1976 and 2012. Bergisel Olympic Ski Jump is over 47 metres high and as you can see, the panoramic views from here are phenomenal.

This Innsbruck landmark was designed by the late famous architect, Zaha Hadid. There’s a walkway and a roof-top restaurant and bar where you can admire the scenery.

She also designed the Nordkettenbahn cable car station, which takes you up 2000 metres to Hungerburg and Seegrube in 20 minutes. It’s not just used by tourists, as some locals use it for their daily commute. At the top, For dinner with a view, Seegrube restaurant is the perfect choice.

4. Ambras Castle

Ambras Castle (Schloss Ambras in German) is the oldest museum in the world! This medieval fortress was transformed into a Renaissance castle by Archduke Ferdinand II for his wife, Philippine Welser.

Inside, there are some truly unique pieces in the collection as the Archduke was fascinated by oddities and created The Chambers of Art and Curiosities. This unusual collection features objects from far away lands as well as portraits of people such as the Hirstute Man, an extremely hairy man who married a beautiful woman.

Schloss Ambras is situated slightly outside of the town centre but is one of our favourite things to do in Innsbruck.

The Spanish Hall definitely has the wow factor. Constructed from 1570-1572, it played host to balls and contains 27 portraits of Tirolean rulers.

5. Swarovski Crystal Worlds

Over 13 million visitors have come to this unique attraction. Swarovski Kristallwelten is a 20 minute drive from the centre of Innsbruck and a must-see.

There’s a stunning museum with 18 Chambers of Wonder, a huge shop and a good restaurant, Daniels as well as a play-tower and outdoor play area. Our favourite feature though is the Crystal Cloud, with 800,000 hand-mounted Swarovski crystals set above a black mirror pool.

6. Doors Off Helicopter Tour

If you’re looking for a unique Innsbruck experience, how about the first open doors helicopter ride in Europe. This fun activity is run by MySnapAir, who are one of the very few European operators to have a licence to fly without doors.

They do a detailed safety check, you must bring photo identification and no loose elements are allowed. Photo equipment must be attached by a strap, selfie sticks are not permitted and you can’t change camera lenses during the flight.

A minimum of four people are required and there’s a maximum of five per flight. For ladies with long hair, don’t forget a hairband otherwise your hair will blow around in strong winds!

During the helicopter ride, you can even sit on the edge, with your legs dangling over whilst you take a #shoeselfie ;-). You’ll fly over the spectacular Stubaital Valley, over the Bergisel ski jump and above the Nordkette mountain range on your journey of a lifetime.

7. Innsbruck Cathedral

Also referred to as the Cathedral of St. James, Innsbruck Cathedral is a marvel of Baroque architecture. Built in the 18th century, this imposing cathedral stands tall in the heart of Innsbruck’s Old Town.

It boasts intricately detailed frescoes, ornate sculptures, and breathtaking stained-glass windows that adorn its impressive interior. Its impressive towering pillars and domed ceiling exude a sense of grandeur that is sure to awe any visitor.

8. TIROL PANORAMA

Among the best attractions in Innsbruck is the TIROL PANORAMA. This impressive museum is home to a 1,000 m² painting of a Tyrolean battle, which captures the intricacies of one of Austria’s most significant historical events.

The striking venue attracts thousands of visitors each year who come to admire the views and explore the nuances of Tyrolean history and identity.

9. Triumphal Arch

As one of the most iconic landmarks in Innsbruck, the Triumphal Arch is steeped in centuries of history and majesty. Designed by the renowned architect Giuseppe Antonio Sarti and commissioned by Empress Maria Theresa in 1765, this impressive arch stands as a tribute to the triumphs of the Hapsburg dynasty.

Every year, thousands of visitors flock to Innsbruck to marvel at the intricate carvings, exquisite sculptures, and breathtaking grandeur of this magnificent monument. Innsbruck Triumphal Arch is a true testament to the timeless elegance and sophistication of the city.

10. Tyrolean Folk Art Museum

In the heart of Innsbruck lies a hidden gem of local culture and history – the Tyrolean Folk Art Museum. With a collection spanning centuries, this museum boasts an elegant and sophisticated presentation of traditional Tyrolean arts and crafts.

From intricately woven textiles to carefully crafted wooden furniture, visitors are transported back in time to a world of skilled craftsmanship and rich cultural heritage. The museum’s authoritative curation and attention to detail are evident in every exhibit, making it a must-visit destination for anyone seeking to understand the fascinating history and artistry of Tyrolean folk traditions.

Innsbruck Card

If you’re planning to see several museums, then the Innsbruck Card is a good purchase. The card costs €39 for 24 hours, €48 for 48 hours and €55 for 72 hours.

Most of the major attractions in Innsbruck and nearby are included, such as Schloss Ambras, Hofkirche, Swarovski Kristallwelten and Bergisel Ski Jump Stadium. You can also use it to visit the Hofburg Imperial Palace which has some impressive interiors including a ceremonial hall. Just be aware that you can’t take photos inside.

Best Restaurants in Innsbruck

Sadly, one of the best places to eat in Innsbruck, Café Sacher is now permanently closed. A sister establishment of the famous Hotel Sacher in Salzburg and Vienna, it served up local specialities, including the iconic Sachertorte.

This chocolate cake with apricot jam and dark chocolate icing was invented by Franz Sacher for Prince Wenzel von Metternich.

In addition to its many medieval buildings, Innsbruck has some modern shopping malls. Lichtblick Restaurant and Bar is located at the top of the stylish Rathausgalerien mall. It’s a fine dining restaurant with fantastic 360° views from its bar and dining room.

How to Get to Innsbruck

There are regular flights to Innsbruck from many international airports including Frankfurt and London. We travelled with Austrian Airlines and the flight was comfortable and quick, with friendly flight attendants.

Where to Stay in Innsbruck

Austria Trend Hotel Congress Innsbruck is a contemporary four star hotel, conveniently located in the Saggen district. This popular Innsbruck hotel is a ten minute walk from the old town and surrounded by the Tyrolean Alps.

There are 106 comfortable rooms and 2 suites, all with free WiFi, laptop safes with power plugs inside and a stylish restaurant. The amenities include a spa with sauna and steam room, as well as a gym with direct access to the hotel’s charming outdoor terrace.

For a health boost, book yourself into Park Igls. Just 15 minutes from the centre of Innsbruck, this luxurious Austrian wellness retreat focuses on the gut and offers many effective medical treatments.

Final Thoughts on Things to Do in Innsbruck Austria

In conclusion, you can see that a visit to Innsbruck Austria is a fun and adventurous experience for those looking to explore a unique mountain culture. From visiting quaint cafes with stunning outdoor terraces and enjoying the impressive ski runs of the Alps, to exploring iconic landmarks such as the Golden Roof, there is something here for everyone.

This picturesque Austrian city not only has incredible sceneries and inviting locales, but provides many activities and opportunities to learn more about their rich culture. We hope we’ve inspired you to visit Innsbruck and the surrounding area.

And if you want more ideas on where your next great journey could take you, then don’t forget to check out our other travel articles!

Which Innsbruck attraction takes your fancy the most?

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Read all our Austria travel tips here.

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