The Best Watches That Hold Value: 8 Great Watch Brands

Luxury watch brands such as Rolex and Patek Philippe have become popular choices for those looking to invest in high-value watches. These watches often come with sophisticated complications and design elements that add an extra layer of complexity – both visually and mechanically – to these timepieces.

The watch market, like any other form of investment, can be volatile so it pays to do your research before making a purchase. By researching the watch market and its fluctuations, you can get an idea of which are the watches that hold value and may be good investments over time.

Luxury Watches That Hold Value

Watches that hold their inherent value are usually built to last and made with precious metals and the highest quality parts. The best watches use titanium or stainless steel, along with premium leather straps and scratch-resistant glass.

These materials are strong and long-lasting, ensuring that the watch will stand up to wear and tear over time. Additionally, many of these watches come with intricate designs and features that make them a good investment.

Finding watches that go up in value as opposed to simply holding their initial value can be challenging. Therefore, only buy watches when you love their design and functions. That way, any increase in value will be a pleasant bonus.

Vintage Timepieces That Are Worth Investing In

When it comes to finding vintage watches with investment value, there are a few factors to consider in order to determine whether a vintage model is likely to appreciate in value. These include the vintage model’s provenance, the rarity of the vintage model, and its condition. In general, limited production of less than 20,000 units will hold their value best.

Collecting vintage watches is an increasingly popular hobby, and certain vintage models can hold significant value. This can be due to their limited production or the fact that they are no longer in production.

As a result, vintage timepiece values can fluctuate on the secondary market, where collectors buy and sell vintage watches as investments. Some vintage models have even gained cult status, with vintage watch enthusiasts paying a premium for certain vintage models.

It’s important to note that vintage watches are often exposed to wear and tear over time, which can affect their value. As a result, vintage watches should be inspected by an expert before making a purchase in order to ensure that they retain their value. Additionally, vintage watch buyers should be aware of the fact that vintage models can be difficult to repair or replace parts for.

Which are the watches that hold value?
Which are the watches that hold value?

1. Rolex

Why do Rolex watches hold value? Rolex is well-known for producing timepieces of exceptional quality and reliability.

Rolex watches generally appreciate in value over the years, making them a worthwhile investment. If you’re buying a pre-owned Rolex watch, make sure to check that it is an authentic Rolex timepiece.

The Rolex Daytona is one of Rolex’s most popular watches. It has a classic look and is made from high-quality materials, making it a timeless design that can be passed down for generations. A pre-owned Daytona in good condition has a retail price of between $19,000 to $60,000 on online marketplaces such as Bob’s Watches.

The Rolex Submariner is another popular Rolex timepiece that has stood the test of time. This model is waterproof up to 300 meters and features a sleek black dial with luminous markers.

GMT-Master II watches feature two time zones, perfect for globetrotters who want to keep track of the time in multiple places simultaneously. The GMT-Master II is a popular choice among watch collectors due to its sophisticated design and intricate craftsmanship.

Finally, Rolex’s Cosmograph Daytona is a chronograph watch that is perfect for those who want to track their time with precision and style. It features three sub-dials and comes in a variety of colors and styles.

Rolex Cosmograph Daytona
Rolex Cosmograph Daytona – one of the best Rolex sports watches

2. Patek Philippe

Patek Philippe has been a leading name in Swiss luxury watches since 1839 and has continued to produce high-end timepieces with timeless designs. Patek Philippe watches not only make for exquisite accessories but also retain their value over the years, making them great investment pieces.

One of the brand’s most iconic models is the Patek Philippe Nautilus. This sporty-luxe timepiece features a stainless steel case and bracelet, contrasting blue dial, and date display window. The movement is renowned for its accuracy and reliability.

Patek Philippe Aquanaut watches also hold their value well over time. They have a modern design with robust features like scratch-resistant sapphire crystal, luminous hands and water resistance up to 120 meters.

The Patek Philippe Calatrava is also an investment piece, as its quality materials and superior craftsmanship guarantee you something fine to pass down through generations.

A Patek Philippe wristwatch
A Patek Philippe wristwatch – the best mens watch brands

3. Omega

If investing in a high-end watch is what you’re after, then Omega should be top of mind on your list of possibilities. Founded by Louis Brandt in 1848 in the Swiss village of La Chaux-de-Fonds, Omega is renowned for its accurate timekeeping.

The first Omega Speedmaster was worn by Buzz Aldrin on his journey to the moon in July 1969. Speedmaster Broad Arrow watches come with a self-winding mechanical movement and feature an arrow-shaped hour hand.

James Bond wears watches from the Omega Seamaster collection in each film. The Seamaster Diver is ideal for those who want to explore new depths of fashion because its water resistance reaches down to 300 meters.

The Flightmaster is geared towards adventurers who crave information at their fingertips. The De Ville was introduced in 1967 and is perfect for those with a classic style.

The Constellation range of watches don’t generally hold their value as well as these other vintage Omega watches. However, with any of these high-value Omega watches on your wrist, you know you’re wearing something truly special.

Omega Speedmaster Moonwatch
Omega Speedmaster Moonwatch

4. Audemars Piguet

Audemars Piguet has some of the most iconic watches in the world, and their value over time will only increase. One such model is the Audemars Piguet Royal Oak watch.

This watch was first released in 1972, and it revolutionized the industry with its bold design. The main feature of this watch is its octagonal bezel, which has become a signature Audemars Piguet style.

The Royal Oak is available in many different metals and finishes, making it incredibly versatile and able to suit the individual taste of any wearer. The Royal Oak Offshore Tourbillon Chronograph is 1mm larger than the original Royal Oak.

Over time, Audemars Piguet Royal Oak watches have only appreciated in value, making this Swiss brand a relatively sound investment for anyone looking to purchase a luxury watch.

Audemars Piguet Royal Oak Watch
Audemars Piguet Royal Oak Watch

5. Vacheron Constantin

When it comes to value retention, Vacheron Constantin offers several timepieces that have proven to stand the test of time. The Vacheron Constantin Overseas and the Vacheron Constantin Patrimony are two models that consistently hold their value quite well.

The Overseas blue dial variant can command premiums of 60% more than the other variants, while the Patrimony stands out with elegant case shapes and timeless dial designs. Both models have become increasingly popular in recent years, making them excellent second-hand buys if you’re looking for a reliable investment piece.

Vacheron Constantin Overseas 4500V Chronograph
Vacheron Constantin Overseas 4500V Chronograph

6. Richard Mille

When it comes to luxury watches, few brands command the attention and adoration that Richard Mille does. Only 3,000 Richard Mille watches are made each year, and therefore they tend to hold their value well.

The RM 35-02 Rafael Nadal watch features a lightweight skeletonized self-winding baseplate and case made from grade 5 titanium. This impressive watch boasts an impressive power reserve of 55 hours.

Another excellent option is the RM 50-03 McLaren F1, which is made out of Grade 5 titanium combined with Carbon TPT. This ultra-lightweight watch weighs only 38 grams and only 75 units were produced.

When shopping for a watch that retains its value, these two options from Richard Mille are sure to provide years of reliable performance and enjoyment.

RM 70-01 Tourbillon Alain Prost
RM 70-01 Tourbillon Alain Prost – Y.Leclercq, Wikimedia Commons

7. Jaeger-Le Coultre

Jaeger-Le Coultre is an revered Swiss watchmaker that produces an array of well-made timepieces. Founded in 1833 by Antoine LeCoultre, this luxurious watch brand is popular with celebrities such as Jay-Z, Christian Bale and Leonardo di Caprio.

In general, Jaeger-Lecoultre watches do not hold their value as well as Rolex or Patex Philippe, however there is high demand for some of their limited edition models.

Reverso and Memovox models are highly sought after and generally have been known to retain the majority of their value, even when second-hand. The Reverso Tourbillon Number 2 is listed at over $63,000 on resale sites such as Chrono24, while a rose gold pre-owned Jaeger-LeCoultre Reverso Gyrotourbillon 2 is being sold for $231,590.

Additionally, several vintage or limited edition Memovox models boast exceptional resale value which may increase due to their rarity over the months or years. Finally, Jaeger-LeCoultre’s Deep Sea Chronograph is a luxurious way to experience true horological finesse.

Jaeger-Le-Coultre Reverso watch
Jaeger-Le-Coultre Reverso – best watches brands for men

8. TAG Heuer

In general, TAG Heuer watches don’t retain their value as well as some of the more expensive watch brands on this list. However, a Heuer Atavia or Heuer Monaco watch in perfect condition has strong resale value.

TAG Heuer watches are produced in large quantities. Your best bet if looking for men’s watches that appreciate in value is to purchase a vintage Heuer timepiece.

Tag Heuer Monaco vintage watch
Tag Heuer Monaco vintage watch

Final Thoughts on Watches That Hold Value

Ultimately, good quality watches are worth the investment if you’re looking for a timeless piece that will hold its value over time. Mid-range watch models such as the Hamilton Jazzmaster and the Raymond Weil Freelancer will generally not retain their value as well as top of the range watch brands.

You might also have noticed that all the famous watch brands that we’ve listed are Swiss. One of the best Italian watch brands, Panerai, now makes its watches in Switzerland and it will be interesting to see if that improves their resale value.

Carefully research the watch market and big watch brands before making an investment to ensure that your choice is one that will pay off in the future.

While you can never be entirely sure which will be the best watches to resell or invest in, these luxury brands are currently some of the best options out there.

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Suze and Paul Renner

Suze and Paul are the founders of LuxuryColumnist, one of the leading luxury online magazines worldwide.

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