Announcing Gwyneth Paltrow as Frederique Constant’s New Charity Ambassador

Frédérique Constant, the famous luxury Swiss watch manufacturer, has a long standing involvement in charitable initiatives. They have recently announced a partnership with Gwyneth Paltrow, the Oscar®-winning actress and philanthropist. She is their new global Charity Brand Ambassador, and will support the international DonorsChoose organization.

From their base in Plan-les-Ouates near Geneva, Frédérique Constant design and manufacture the highest quality timepieces. They’re still a family run company. In fact the name Frédérique Constant comes from the great-grandparents of the founders – Frédérique Schreinerand Constant Stas.

As a brand, charity is very close to their heart and they’ve been donating $50 for every watch sold from the Ladies Collection to charitable causes since 2004. They have also sponsored many charitable events including « Global Gift » and Variety’s « Power of Women ». Their slogan is “Live your passion”, and it shines through in their philanthropic endeavours as well as their craftsmanship.

Frederique_Constant_2016_Delight_Automatic_FC-306WHD3ER6BNew Global Charity Brand Ambassador

Gwyneth Paltrow was a natural fit as Frédérique Constant’s new global Charity Brand Ambassador, as she is an active supporter of children’s’ charities. She took on this exciting new role on March 1st 2016. The charity advertising campaign was shot by celebrity photographer, Tom Munro. Born in England, he moved to New York in 1990 and was Steven Meisel’s apprentice for three years. He’s worked with Vanity Fair, British GQ and many more. He’s managed to capture Gwyneth at her most relaxed – she looks positively glowing. The campaign also features timepieces from the new Classics Delight Collection.

Frederique_Constant_Advertising_Image_New_Ambassador_Gwyneth_PaltrowNew Classics Delight Collection

This stunning new range combines sleek good looks with technical know-how. Fulfilling Frédérique Constant’s philosophy of accessible luxury, it’s a stylish collection assembled by hand in Switzerland. With their gently curving lines and slim case, they’re casual and classic at the same time. You can choose either a fine grey or blue leather strap or a metal bracelet, and the watches themselves are available either in stainless steel or a two-tone steel and rose-gold plate design, which is my personal favourite.

Frederique_Constant_2016_Delight_Automatic_FC-306WHD3ER2BOne of the nicest things about the collection is that $50 will be contributed from each watch sold, directly to support charitable initiatives. This should help to make a lasting positive impact on the lives of many women and children.

Gwyneth Paltrow gives her thoughts on the new Delight Automatic in an exclusive interview. It got me thinking about how excited I was to receive my first watch and for what activities I’m always short of time!

Donors Choose

The main focus of Frédérique Constant’s charitable initiatives will be It’s a clever idea that enables anyone to easily donate money to school projects. Since 2000 when the charity was established, over 2 million people have donated $398 million and more than 17,000,000 students have benefited from art supplies, books, technology and more. It sounds like a great initiative and it’s always nice to know that you’re supporting a good cause.

Do you remember your first timepiece? For what do you always make time?

I partnered with the brand to write this article 

  • these watches are so chic

  • Paola

    Perfect testimonial for elegant watches!
    Kisses, Paola.


    My Facebook

    My Instagram

  • I like the fact that Frédérique Constant donate $50 for every watch they sell – it’s so important to give back charitably. The watches look like timeless classic pieces

  • So nice that part of the cash goes to charity! Gwyneth looks fab (as usual).

    • Yes she does look radiant, would like her secret! It’s a nice touch, to have a charity element

  • How wonderful that a portion of each of the brand’s ladies’ watches sale goes to charity! Also, I can understand why Gwyneth was chosen to partner with Frederique Constant – a brilliant fit.

    Gabrielle | A Glass Of Ice x

    • It’s a great fit, isn’t it – now let’s hope they choose some influencers to visit their factory, I certainly want to!

  • Coco Cami

    Great post, I think that she makes a super ambassador. Thanks for sharing 🙂

    Camille xo

  • Gwyn looks amazing in this shot- and the watch is gorgeous, too!

    Le Stylo Rouge

  • Lucy

    What a great initiative and way to raise money. I love Swiss design and their watches are beautiful Lucy x

    • You can’t beat Swiss design – and I’m obliged to say that being married to a Swiss guy 😉

  • I wasn’t familiar of this brand, until now and it sounds amazing! The fact that they donate $50 from every watch sold from the women’s collection to a charity is admirable and really showcases the genuine heart behind the brand. I, too, believe Gwen is great fit for a partnership, she looks gorgeous in that photo! Thanks so much for sharing and I hope you’re having a great week so far!



    • It’s a lovely gesture, isn’t it, Jalisa! Gwyneth is looking great too. Have a lovely week ahead