Amberlair – The World’s First Crowdsourced Boutique Hotel

What is Amberlair?

The world’s first crowdfunded and crowdsourced boutique hotel.

Where is Amberlair?

You may have the answer… Amberlair is a unique concept: a boutique hotel created with the help of the global travel community. They are reaching out to people who share their passion for small, characterful hotels in inspiring locations. Using the online input of crowdsourcing and crowdfunding, Amberlair will develop the first in a group of extraordinary places to stay around the world.

1-San Giorgio 5
Step 1: Crowdsourcing The Location

If you know the perfect place for Amberlair to put down its roots, go to and submit your suggestion. They are seeking a location with character and allure. Have you spotted a building with history for sale or a suitable piece of land available for development? The more details you can provide – plans, photos, owner’s contact details etc – the better. And there is a great prize to be won for the person who submits the location finally chosen…

Step 2: The Competition

When they have received all your suggestions, Amberlair will choose a shortlist of the most suitable locations and put the location to an online vote. Whichever location receives the most votes will be the site for the first Amberlair boutique hotel – as simple as that. And the community member who proposed it will win a fantastic prize: a week’s stay for two at Amberlair*, plus a VIP invitation to the opening party.

Step 3: The Future

Once the first Amberlair location is decided, the crowdfunding campaign will open, inviting people who share a love of personalised, eclectic places to stay to invest in Amberlair. Benefits for crowdfunding contributors will include free stays at Amberlair and benefits while staying at the boutique hotel. Later, they will also be crowdsourcing the details of the boutique hotel – seeking designers with original ideas, local suppliers of artisan produce etc.

Singita Boulders Lodge, Sabi Sand, Kruger, South Africa. Agency HKLM. Art Director: Paul Henriques. Stylist: Georgina Pennington. Photographer: Mark Williams. 14/11/11.

Singita Boulders Lodge, Sabi Sand, Kruger, South Africa. Agency HKLM. Art Director: Paul Henriques. Stylist: Georgina Pennington. Photographer: Mark Williams. 14/11/11.

The Amberlair Team

Amberlair was founded by Hamburg-based Kristin Lindenberg and Marcus Orbé, whose backgrounds are in, respectively, the travel and events sector and the airline industry. After years of being put up in cookie-cutter, could-be-anywhere clone hotels, they set off on a tour of more than 40 countries on six continents, researching boutique hotels, getting the inside track on what works and what doesn’t and making contacts with the world’s best boutique hotel professionals. They also met many fellow guests with a passion for quality and authenticity. And it was that global travel community that inspired them to use the online input of crowdsourcing and crowdfunding to create Amberlair.

Where do you think Amberlair should open their first hotel? Brazil, Costa Rica, Italy, Mauritius, Switzerland – the only limit is your imagination!

Luxury Columnist Dream Destinations
Stay In Touch With Amberlair

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Read their interview with me on their blog.

* Terms and conditions apply – details here

Amberlair have partnered with us on this post, however all opinions are our own

  • Tash Collier



    • Thanks Tash, sounds like it will be a beautiful hotel indeed

  • Amberlair sounds great

    Candice | Beauty Candy Loves

  • S Marks The Spots

    Interesting concept! I’d definitely vote for one in Greece or Indonesia 🙂


  • Corinne C

    This sounds every interesting. I wonder what people will submit!

    Corinne x

    • Will be interesting indeed to see what people come up with, I need to think of somewhere that there’s a lack of hotels but where it’s scenic and easily accessible

  • Mary María

    Wow, I love it! Enjoy the week sweetie!!!

    I invite you to join my international Banggood giveaway!!

    Algo pasa con Mary | Bloglovin


  • Paola Lauretano

    I’m speechless… is this a paradise???!!!
    Kisses, Paola.


    My Facebook

  • Looks incredible!
    Melanie @

  • This place looks incredible


  • Wow such a dream.. Looks so beautiful!


    • I’m sure that the hotel will be equally beautiful once it’s built

  • ♫ Alison M ♪

    What a clever idea. It is going to be so hard to choose a place

    • Agreed, there are so many cool places that they could open – think they will be spoilt for choice

  • This is such a cool idea! Love it!

    Lauren xx
    The Lifestyle Diaries

  • glamourzone

    wow,this place is so beautiful
    it looks really great

    • These are a selection of different places, but I’m sure that the final hotel will be equally impressive

  • What a unique and exciting concept! The hotel development strategy of the future??? I look forward to keeping on top of developments on this!

    Polly xx
    Follow Your Sunshine

    • It’s certainly the way of the future to give guests more say in hotel development – makes sense to get feedback beforehand rather than after the fact!

  • Jamie RS

    wow! this place looks incredible! must be a perfect place for summer vacation 🙂

    Love Peace and Shimmer

    • I’d certainly love to spend a Summer vacation there if the final result looks like this!

  • Such a pretty place! Would love to visit!

    Le Stylo Rouge

    • No doubt Amberlair will choose a really stunning place for their first site

  • K.

    Suze, you simply inspire me. Everyday, I always find another hotel I want to visit, or a place I definitely can’t wait to go. And this post is no different. I just love this hotel. Thank you for always inspiring me.

    Kia / The House of KTS

    • That’s so sweet, Kay! The hotel isn’t built yet but sounds like it’s going to be a great success wherever they choose. Loving your new blog style

  • Crowdfunded boutique hotel? What an interesting concept! I had to read through this a couple of times to get the jist of what’s happening as it’s all new to me, however now that I have, it certainly sounds exciting! I look forward to them revealing where their first site will be and gosh, how lucky for the winner as well! 🙂

    Gabrielle | A Glass Of Ice


    • I know what you mean, it’s such an unusual concept that it takes a while to take it in but it’s actually a really innovative idea

  • Beauty Follower

    I like th whole concept… such a great and creative idea!

    • Yes it’s very creative, isn’t it – and hopefully the suggestions for hotel sites will be equally creative!

  • Amazing feature. The photos of this place are so gorgeous!!

    Lu |

    • Thanks Lubka, the photos aim to sum up the boutique hotel theme – simple but luxurious!

  • Sarah Albom

    Sounds really cool. And the voting thing is nice!

    • Yes it’s a clever system isn’t it – nice to get future customers so involved

  • The concept behind this really appeals. I love boutique hotels, that have interest and great architecture. I can think of many spaces that are over looked but could make a wonderful hotel. Definitely going to enter this thanks for sharing Lucy x

    • Fingers crossed for you Lucy, I bet with all the places that you have stayed, you will come up with some great ideas

  • This is such a cool idea, I can expect some really quirky things in very luxurious locations 🙂

    Rachel xx

  • Hi Suze- This is a really awesome concept. I’ll definitely be submitting a location suggestion and keeping tabs on the project!

    • That’s great Alana, I’m sure you’ll come up with a brilliant idea

  • stylentonic Constantinos

    Soooooo amazing! xxx

  • Javier Yáñez Dopico

    fantastico hotel

  • @mrsoaroundworld

    I really love the idea!

  • A unique idea! We look forward to hearing more about Amberlair and the hotel(s) they build…

  • I love boutique hotels and the idea that people can suggest the perfect site for development and get involved is such a unique idea 🙂

  • amberlair

    This is sooo good to hear !!! All the fantastic feedback from our future guest: YOU 🙂 We love it.
    We are excited to welcome you and hope you will submit heaps of loctions we can fall in love with.
    A big thank you. M&K
    #boholover #amberlairspringEU

  • Such an intriguing concept indeed, the answer could literally be anywhere!

  • Wow, this is a brilliant idea! I love the concept and I can’t wait to hear more 🙂