In this hectic world that we live in, finding a sense of balance can be tough. Pollution and stress can take their toll on the skin, leaving it dull and lifeless. New luxury brand KITA aims to address these issues and to restore balance to help you look and feel more beautiful. Their moisturizing serum takes personalized skincare to a whole new level.
The range is inspired by the Five Elements, the ancient philosophy behind Feng Shui and acupuncture, yet with a modern approach. You take a quick online test to determine your dominant element, whether Earth, Fire, Metal, Water or Wood. KITA had invited Mr Luxe and I to trial the serums, and I turned out to be Fire whereas he is Earth. It’s an interesting concept, but the main question for us was would it make a difference to our skin? The serums use the most luxurious and effective ingredients that work in synergy to revitalize skin. They all contain an active base blend, including platinum to improve appearance and elasticity, red algae for long lasting hydration, matrikines for skin renewal, bluebird hibiscus for anti-oxidant protection and poet’s narcissus for skin brightening. Each element has additional ingredients, in Mr Luxes’ case these were black oat, dipeptide, moonstone micro gems, vitamins A and E plus a mineral complex of iron, zinc, silicon and magnesium.
Whereas my Fire Serum had some intriguing ingredients – volcanic spring powder, baobab oil, hyaluronic filling spheres and ruby micro gems. The packaging is very elegant, from the box that the serum comes in to the pump that effortlessly dispenses just the right amount of product. So many times, I’ve struggled with getting anything out of pumps, but there was no such difficulty with this. In case you’re wondering, the backdrop to this photo is the Ai Wei Wei exhibit in the courtyard of The Royal Academy – well worth a visit.
The slimline design makes the serum perfect for travellers who need hydration on a plane, a soothing effect in heat and protection on the slopes. It was created by Chiara Vania whose parents, Dr Anna Maria Storti and Dr Michele Vania have incorporated the Five Elements philosophy in their daily practices, along with traditional western medicine for over 35 years. Since Anna-Maria is an expert in aesthetic medicine and facial acupuncture, she worked with KITA’s facialist to create a specific massage to complement each Moisturising Serum Complex, and Michele, an expert in bio-resonance therapy, worked with the KITA chemists so that the ingredients helped to rebalance each element.
The serums have a very subtle scent, which is great as I’m not keen on heavily fragranced skincare. The first thing you notice when applying the serum is how light the consistency is. A cross between a cream and a gel, it’s easy to apply and sinks straight in. Mr Luxe has been rather negligent with his skin care regime of late, as he hates the feel of heavy cream on his face. He was pleased to see that this was non-sticky and his face looked instantly smoother. Of course that’s a topical effect, but with long term use I’m hopeful that it would have a lasting action. As for me, it’s hard to explain but it felt almost like a protective film on my face, and was a very pleasant sensation. I’ve found it a great addition to my skincare routine, combined with KITA’s massage techniques. My skin looks more rested and has increased radiance. It’s very handy to take to the office too, as it’s been proven that your work environment can affect your skin’s health. If you work in an air conditioned office or an overheated one, it’s a good idea to increase yor water intake and to reapply moisturiser at lunchtime. Try to take a break outside, as just 20 minutes of sunlight can provide you with enough vitamin D needed to keep skin healthy.
You can discover your element online and also in the exclusive new Astro Lounge on the Lower Ground level at Selfridges. Retailing for £155, it’s an investment that your skin will thank you for.
Great post and fab pics 🙂 It’s great that the serum is so light – thats exactly what you need for these sorts of products xx
crossinglemons.com
Yes I like the fact that it doesn’t feel sticky at all
This serum sounds amazing and I like the fact that it can boost radiance, that sounds perfect for my pale winter skin! Thanks for sharing 🙂
Best Wishes,
Camille xo
www.cococami.blogspot.co.uk
It’s a great boost in Wintertime, Camille
It sounds really nice♥
summerdaisy.net
It’s a lovely serum, Summer – happy Thanksgiving!
Looks amazing! I really would like to try it!
http://www.silkypearl.com/
I hope that you get the opportunity, Catarina!
Love that the serum is light and fragrance free! (:
Nati xx
www.simplyartdicted.com
It’s the perfect formulation, for me at any rate!
I really like the packaging for starters! I do enjoy a light serum, at the moment I use Clarins Double Serum at night which works really nicely, however it’s great to hear of lighter options for the day.
Lovely post!
Laura www.shehearts.net x
That’s good to know Laura, and this one works well for night too despite being a light consistency, especially when I remember to massage it in!
This line sounds amazing- thanks for sharing, lady!
-Ashley
Le Stylo Rouge
My pleasure Ashley and hope you had a lovely Thanksgiving
The packaging sure looks great!
www.LUXESSED.com
It’s so classy, and the pump is really well designed
wow looks like a nice skincare! Amazing products and the package reminds me of Armani perfumes. Thanks for sharing!
xx
cvetybaby.com
It’s definitely the best serum packaging that I have come across, I’m not keen on glass bottles in case I drop them!
These serums sounds amazing! I’m always looking for new skin products for when I’m traveling a lot!
http://thecourtneydiaries.com
It’s hard to find a great travel product so these should come in handy
This is a brand I haven’t heard before! All these products sound really promising!
www.elabellaworld.com
They’re a new brand but with a lot of research behind them, and very promising
Love this brand! Nice epics!
Xoxo,
Love from www.trangscorner.com {a lifestyle, fashion, beauty, and food blog}
Thank you Trang and have a great weekend
this brand looks amazing!
www.stylentonic.com
They’re a great brand, I think you’d love it Constantinos
Great review! these products looks great and sounds amazing! I would love to try these:) Thanks for sharing 🙂
xx Jamie| Love Peace and Shimmer
My pleasure Jamie, I’m glad you like the review
These look lovely like you I am not keen on overly scented beauty products more interested in their properties. Skin is definitely worth investing in favourite has to be the SK-11 moisturiser Lucy x
I agree, it’s so worth investing in your skin as you’ll reap the benefits
Woah, these look lovely but they’re so expensive!
Corinne x
www.skinnedcartree.com
They’re not cheap but they do last for ages
These are intriguing – especially for my Mr!
My Mr is definitely a convert, so yours should love it!
I have begun investing in more expensive hair and skin care lately. I was trying to go down a more natural route but my hair was really suffering!
It’s worth paying a bit more to get great results – love your new gravatar by the way Holly
The packaging is so chic, it has a lovely metallic sheen and you’re right, it would make a great Xmas present
The 5 elements is a very interesting concept and quite different from astrology where I’m an Earth sign and Mr Luxe is a water sign